Learn More About Advertising
We all have some notion of what online display advertising is. Lets make sure we’re all on the same page.
What is display advertising?
We all have some notion of what online display advertising is. But just to make sure we’re all on the same page, le...
Fri, 2 Sep, 2016 at 3:45 PM
With all other ways to spend your advertising dollar, why bother with display? A fair question.
Here are a few good reasons:
It’s where your cu...
Wed, 2 Dec, 2015 at 4:31 PM
There are two primary types of ad inventory. It’s important to know the difference.
Reserved inventory is purchased in advance for a set price; non-...
Wed, 2 Dec, 2015 at 4:33 PM
Should you buy inventory on a network or through an exchange? It’s a tough choice to make if you are not sure what the differences are between them. Let’s h...
Wed, 2 Dec, 2015 at 4:36 PM
The technology that powers display advertising is constantly evolving.
Here are a few big tech topics that you should know a little something about:
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Wed, 2 Dec, 2015 at 4:39 PM
How to set up a campaign
A successful campaign begins with a proper setup. Here is a step-by-step guide for getting your campaigns started out on so...
Wed, 2 Dec, 2015 at 4:41 PM
Building a better banner
Your customers don’t see your clever media plan or all the cool technology - they see your ads. So why not make them work a...
Wed, 2 Dec, 2015 at 4:41 PM
Different Types of Targeting
There are about five trillion varieties of targeting currently on the market, but they all fall into two categories: In...
Wed, 2 Dec, 2015 at 4:44 PM
Retargeting Base offers a powerful suite of targeting solutions.
Because we are connected to 100+ ad exchanges, we can help you reach your ideal consu...
Fri, 12 Aug, 2016 at 2:04 PM
Sometimes, finding your audience can be tricky business. However, there are simple ways to set up display campaigns so your network will do the heavy liftin...
Wed, 2 Dec, 2015 at 4:51 PM