What is display advertising?
We all have some notion of what online display advertising is. But just to make sure we’re all on the same page, let’s start at the very beginning.
At its most basic level, display advertising means banner Ads displayed on web pages. When display advertising first began, these weren’t exactly works of art. However, as the online industry has grown, display has come to include the many newer, more interesting and engaging digital Ad formats you can find on the web pages you visit.
These include:
- Text ads - lines of text, similar to search ads, that appear next to articles you’re reading
- Banner ads - images displayed above, below or to the side of the content you’re viewing
- Rich media - ads that engage the user with animation or interactivity, either within the ad space or by expanding to take over part or all of the page you’re on.
- Video ads - shown before, during or after a video clip