Retargeting Base offers a powerful suite of targeting solutions.
Because we are connected to 100+ ad exchanges, we can help you reach your ideal consumers at scale - whomever they may be.
3rd Party Data Audience
All networks and Ad-Exchanges observe people’s online activities (anonymously) across thousands of websites, then organizes people into groups based on their interests. Choose from over 800 categories and subcategories based on content of pages – including Auto Intendeds, Apparel Shoppers, Business Decision Makers and more – or create your own custom segment. “Affluent Horror Movie Fans with Acid Reflex” here you come!
Retargeting
More exposure = better results.
Our Retargeting solution, allows you to deliver ads to individuals who have:
- Visited your website (Audience Retargeting)
- Seen or clicked on your ad creative (Click Retargeting)
- Visited a webpage that you’re sponsoring (Sponsorship Retargeting)
- Visited your competitor websites – a great way to reach more unique visitors (PRE Retargeting)
Other targeting
Retargeting Base network reaches over 20+ million households.
That’s a pretty big pie, any way you slice it!
- Demographic\Household: Target individuals, households or sites based on user registration data.
- Survey-Based: Target users based on their responses to consumer survey questions.
- Purchase-Based: Target users based on products they’ve purchased.
- Geographic: Target users by country, state and/or city.
- Techno-graphic: Target users by operating system, browser type, etc.
Next Lesson: Targeting best practices