Q&A

What Is Default Bid Vs. eCPM?
The Default Bid column is the maximum CPM price that you are willing to pay for a given site. The eCPM column reflects the actual CPM price that you are win...
Mon, 23 Nov, 2015 at 11:03 PM
What Are Impressions Bid Vs. Impressions Won? And What Is A Win Rate?
The Impressions Bid column is displaying the amount of impressions that your specific campaign is bidding on, and that match your campaign targeting criteri...
Wed, 25 Nov, 2015 at 9:50 AM