The Basics Of RTB
What is Real-Time Bidding (RTB)? How Much Does Traffic Cost? How Does Targeting Work?
RTB - Real-Time Bidding
Real Time Bidding is an automatic process of buying media, that until today was happening manually.
This process gives...
Fri, 2 Sep, 2016 at 3:37 PM
The price of traffic in a RTB environment is very dynamic. In a real-time auction, where practically every impression is sold for a different price, th...
Fri, 2 Sep, 2016 at 3:39 PM
When a user opens a browser, which includes available inventory, his browser is sending all the details about the user in the milliseconds before the...
Fri, 2 Sep, 2016 at 3:42 PM