As you do not always have access to add Retargeting tag into some assets you own, an event link can be a great strategy for advertisers to capture audiences who click on links placed in emails, social medias, blogs, etc.. by capturing these visitors into an audience list.
Event link can be used in the following:
- Social media audiences capture
Using event links when sharing content on social media allows you to capture the traffic that clicks your link into an audience list.
- Affiliates capture
Using event links when someone clicks on your affiliate link gives the option to add those visitors into an audience list.
- Email buttons capture
You can capture reader using emails links.
- When selling products on marketplaces like Amazon or eBay
You can capture visitors who click your ads or products.
What is an Event link and how it works?
Event Link is a redirect link that when clicked, first a tag is dropped in user browser and then directed to the destination URL.
Once a tag is dropped, a Retargeting campaign can then be set up to attract this audience with display ads to complete conversions.
Click here to learn how to set up an Event link.