Campaign Troubleshooting : Login to Your RTB platform first, then come here!

Here are the basic steps to analyze the reasons for not getting traffic.

Please review the following steps to understand the reasons why your campaign is not getting traffic:

Criteria	Status		Solution
Campaign Approval Status		What is your campaign approval status?
Pending	Y	Campaign is still under review.	In case approval takes longer then 24 H, FB up to 72 H Please contact support.
Approved	G	Campaign has been reviewed and approved.	~~~> go to Campaign Status.
Review	B	Campaign has been reviewed and need more info.	Please contact support.
Denied	R	Campaign has been denied.	Set new campaign after solving the reasons for denied.
Campaign Status		What is your campaign status?
	Play		~~~>go to BID RATIO
	Pause		Click Play
	Archive		Click Play
BID RATIO		Look at reports column impression bid ratio
	=0		~~~>go to campaign schedule
	>0		~~~>go to Win Ratio
WIN RATIO		Look at reports column impression win ratio
	=0		Bid higher price for Max CPM.
	>0		~~~>go to campaign schedule.
Campaign Schedule		Has your campaign start date already arrived?
Campaign start date	G	Start date already arrived.	~~~> go to End Date.
	R	Start date hasn't reached yet.	Update start date.
Campaign end date	G	End date has not reached.	~~~> go to Campaign Budget.
	R	End date already passed.	Update end date.
Campaign Budget		Did your daily / total budget reach its limit?
Daily budget		Daily budget is still available.	~~~>go to Account Balance.
		Daily budget has reached its limit.	Adjust to higher daily budget.
Total budget		Total budget still available.	~~~>go to Account Balance.
		Total budget has reached its limit.	Adjust to higher total budget.
Account Balance		Is your account balance above or bellow $25.00?
My Balance	G	Account balance is positive, Above $25.00	~~~>go to Campaign Types.
	R	Account balance is lower then $25.00	Please add funds to get traffic.

After confirming the above topics by verifying all are greens and good to go, and the campaign is still not getting traffic,

select the type of your campaign bellow to look for further solutions:

RETARGETING CAMPAIGN

Criteria	Status		Solution
Audience list		Did you choose to target single or multiple audience lists?
	Single		~~~>go to Single Audience list.
	Multiple		~~~>go to Multiple audience list targeting rule.
Single Audience list		How many audience there are in the audience list you target?
	0	Audience list is empty.	Confirm audience tag is placed correctly. (Yes,No)
			Yes - Give time for list to capture audience.+ prospecting + PRT
			No - Place audience tag +Video link
	<100	Audience list targeted does not have enough captured audience.	Give time for list to capture more audience.+ prospecting + PRT
	>100	Audience list targeted has captured audiences.	~~~> go to Audience list included / excluded
Multiple audience lists targeting rule		Are the audience lists targeted connected with "OR" rule, "AND" rule or both? *Adding more than one audience will require that an impression matches ALL of the audiences
	AND	Connecting with AND will require a user to visit all the pages to view your ad	Please contact support.
	OR		~~~>go to Multiple audience lists
	Both		Please contact support.
Multiple audience lists		Is there 0, less then 100 or more then 100 captured users in any of the targeted audience lists?
	0	At least one audience list targeted does not have any captured audience.	Confirm audience tag is placed correctly. (Yes,No)
	Yes		Yes - Give time for list to capture audience.+ prospecting + PRT
	No		No - Place audience tag +Video link
	<100	At least one audience list targeted has less then 100 captured audience.	Give time for list to capture more audience. Remove audience list until it grows more.
	>100	ALL targeted audience lists have more then 100 captured audience.	~~~>go to Audience list included / excluded.
Audience list included / excluded		Which rule you set for the audience list?
	Include	Single audience lists targeted are marked as "include"	~~~> go to Number of days to retarget
	Exclude	Audience list targeted is marked as "exclude"	Correct the status to "Include"
Number of days to retarget		is the number of days to retarget users greater then the number of days past since users were captured into the list?
	Smaller		set the number of days to retarget to more days.
	Bigger		Please contact support.

CONTEXTUAL CAMPAIGN

Criteria	Status		Solutions
Multiple Segments		Are multiple segments selected to target?
	Single	Selected to target a single segment	~~~>go to required / exclude
	Multi	Adding more than one segment with "AND" will require that an impression matches ALL of the segments	Choose the rule "OR" to separate segments that are not related Confirm all targeted segments selected are marked “required”
Segment required / exclude		Is the rule for the targeted segment include or exclude?
	Required		Please contact support
	Exclude		Change to "Required"

WEBSITE CAMPAIGN

Criteria	Status		Solutions
Site List		Is there available advertising inventory in the URL's targeted?
	Yes		~~~>go to Banner size
	No		Choose to target sites with advertising inventory.
Banner size		Are you using every banner size available on the sites targeted?
	Yes		Please contact support.
	No		Upload more banners.

VIDEO CAMPAIGN

Criteria	Status		Solutions
Creatives		Is the ad uploaded a video ad?
	Yes		~~~>go to Audience List.
	No		Upload a video ad
Audience list		Did you choose to target single or multiple audience lists?
	Single		~~~>go to Single Audience list.
	Multiple	*Adding more than one audience will require that an impression matches ALL of the audiences	~~~>go to Multiple audience lists.
Single Audience list		How many audience there are in the audience list you target?
	0		Confirm audience tag is placed correctly. (Yes,No)
	Yes		Give time for list to capture audience. + prospecting + PRT
	No		Place audience tag +Video link
	<100	Audience list targeted does not have enough captured audience.	Give time for list to capture audience. + prospecting + PRT
	>100	Audience list targeted has captured audiences.	~~~> go to Audience list included / excluded
Audience list included /excluded		Which rule you set for the audience list?
	Include	Single audience lists targeted are marked as "include"	~~~> go to Number of days to retarget
	Exclude	Audience list targeted is marked as "exclude"	Correct the status to "Include"
Number of days to retarget		Is the number of days to retarget users greater then the number of days past since users were captured into the list?
	Smaller		Set the number of days to retarget to more days.
	Bigger		Please contact support.
Multiple audience lists		Adding multiple audience lists will require for the users to see your ads to contain the tags in ALL the pages selected. Is that a possibility?
	Yes		~~~>go to Number of captured audience
	No		Choose less audience lists to target
Number of captured audience		Is there 0, less then 100 or more then 100 captured users in any of the targeted audience lists?
	0	At least one audience list targeted does not have any captured audience.	Confirm audience tag is placed correctly. (Yes,No)
	Yes		Yes - Give time for list to capture audience.+ prospecting + PRT
	No		No - Place audience tag +Video link
	<100	At least one audience list targeted has less then 100 captured audience.	Give time for list to capture more audience. Remove audience list until it grows more.
	>100		Please contact support.

MOBILE CAMPAIGN

Criteria	Status		Solutions
Targeting		Did you choose to target a custom combination of targeting or all the targeting
	Custom combination	Make sure the combination you chose is possible
	All the targeting		~~~>go to creative
Creative		Did you upload the correct creative size for the targeting selected?
	Yes		Please Contact Support
	No		Upload the correct banner size

FACEBOOK CAMPAIGN

Criteria	Status		Solutions
Type of campaign		Is your campaign RON or targeting audience lists?
	RON		Please Contact Support
	Audience		~~~>go to Audience list

Audience list		Did you choose to target single or multiple audience lists?
	Single		~~~>go to Single Audience list.
	Multiple	*Adding more than one audience will require that an impression matches ALL of the audiences	~~~>go to Multiple audience lists.
Single Audience list		How many audience there are in the audience list you target?
	0		Confirm audience tag is placed correctly. (Yes,No)
	Yes		Give time for list to capture audience. + prospecting + PRT
	No		Place audience tag +Video link
	<100	Audience list targeted does not have enough captured audience.	Give time for list to capture audience. + prospecting + PRT
	>100	Audience list targeted has captured audiences.	~~~> go to Audience list included / excluded
Multiple audience lists		Adding multiple audience lists will require for the users to see your ads to contain the tags in ALL the pages selected. Is that a possibility?
	Yes		~~~>go to Number of captured audience
	No		Choose less audience lists to target
Number of captured audience		Is there 0, less then 100 or more then 100 captured users in any of the targeted audience lists?
	0	At least one audience list targeted does not have any captured audience.	Confirm audience tag is placed correctly. (Yes,No)
	Yes		Yes - Give time for list to capture audience.+ prospecting + PRT
	No		No - Place audience tag +Video link
	<100	At least one audience list targeted has less then 100 captured audience.	Give time for list to capture more audience. Remove audience list until it grows more.
	>100		Please contact support.

HYPERLOCAL CAMPAIGN

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