The UTM (Urchin Tracking Module) parameters are the tags that you attach to any URL in order to track a source, medium and campaign name. For example if a user clicks on a URL with UTM parameter those tags are sent to your analytic tool for tracking purpose.


Required parameters in a UTM are: 


Campaign Source (utm_source)

Campaign Medium (utm_medium)

Campaign Name (utm_campaign)


Optional parameters in a UTM are:


Campaign Terms (utm_term)

Campaign Content (utm_content)


Bellow is an example of UTM code being used on a URL:


https://Your_Domain.com/?utm_source=Your_Source&utm_medium=Your_Medium&utm_campaign=Your_Campaign



Here is more information and examples for each parameter : 



Campaign Source (utm_source)

Required. Use utm_source to identify a search engine, newsletter name, or other source.
Example: utm_source=retargetingbase_knowledgebase

Campaign Medium (utm_medium)

Required. Use utm_medium to identify a medium such as email or cost-per- click.
Example: utm_medium=cpc

Campaign Term (utm_term)

Used for paid search. Use utm_term to note the keywords for this ad.
Example: utm_term=running+shoes

Campaign Content (utm_content)

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Examples: utm_content=logolink or utm_content=textlink

Campaign Name (utm_campaign)

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale


Campaign Source

(utm_source)

Required. Use utm_source to identify Retargeting Base ads as your source of traffic.

Example: utm_source=retargetingbase

Campaign Medium

(utm_medium)

Required. Use utm_medium to identify your bid type. Options are CPC, CPM or oCPM.

Example: utm_medium=cpc

Campaign Name

(utm_campaign)

Required. Use utm_campaign to identify a specific Retargeting Base ad campaign.

Example: utm_campaign=spring_sale

Campaign Term

(utm_term)

Use this field to identify your target audience.

Example: utm_term=car+owners

Campaign Content

(utm_content)

Use this field to identify your ads which can have different copy and creatives.

Examples: utm_content=logolink or utm_content=textlink