An Audience List represents the amount of audiences that were captured by an audience tag, usually after the tag was set into an asset(Website, Email, Links, etc..)
An audience list is anonymous and do not contain any personal data or any other data about the users!
In each audience list there is four different reports:
- Total Visitors
- Total Unique visitors
- Total Visitors today
- Unique Visitors today
Once an audience is captured in a list, you can set up a Retargeting Campaign to advertise to this audience and attract them back.