In case you are interested to track conversion with a different revenue values, such as multiple products in a shopping cart you will need to set the default value of revenue at $00.00 .
(while creating a new conversion tag).
To set a dynamic value use this example:
Add a "/" at the end URL of the conversion tag and then add the revenue amount.
For example:
Original conversion code:
<img src="http://clickserv.retargetingbase.com/conv/42a7cf3ea868c4b0" border="0" style="display: none;" />
Dynamic conversion code:
<img src="http://clickserv.retargetingbase.com/conv/42a7cf3ea868c4b0/dynamic_value" border="0" style="display: none;" />
Example with revenue of $123.47:
<img src="http://clickserv.retargetingbase.com/conv/42a7cf3ea868c4b0/123.47" border="0" style="display: none;" />
* When using a dynamic revenue the default value will be ignored!