Conversion tag gives you the option to track successful acquisition over the campaign by notifying an action that the user has completed on your assets, after viewing your creative Ad's and visiting your website.
The conversion tag needs to be placed on the conversion page (“Thank You” page).
When a user click/view on one of your creatives, the browser will be captured with a tag and will send reports.
A conversion will report how many times the action has been completed.
Once you set the conversion tag on your site, you will be notified how many times each conversion happened from each site, placement, banner, etc.
Conversion tags are used to track the following actions:
- Visitor completing a transaction.
- Visitor completed the registration process.
- Visitor submitted an email.
- Visitor arrived to your "Thank You Page".
- Visitor completed any acquisition or event that you want him to achieve.