Contextual Campaign targets keywords related to your campaign.
Users who click your ads can be kept in an audience list where you can later target with a Retargeting Campaign.
To create a Contextual Campaign follow the following steps:
a. Click on the "Add New Campaign" on the top navigator and choose 'Contextual Campaign'.
A new campaign creation form will appear.
b. First step:
- set the name of the campaign;
-
set the date you want to start the campaign and the date you want to end it, or leave it to run continuously (don't set up the end date);
- choose the frequency cap (how many times you want your Ads to be displayed in a period of time)
Click "Next" to proceed to next step.
c. Second step: choose the geographic location you wish to target.
Click "Next" to proceed to next step.
d. Third step: select the keywords you want to target from the "Available Segments" section by clicking them, and then click "ADD" to add them
to your "Targeted Segments". Can be chosen multiple keywords, and also, keywords can be excluded.
e. Forth step: select your banner ads from the list uploaded from Creative List.
Click "Next" to proceed to next step
f. Fifth step: set your Campaign Budget and you are ready to run your campaign
by clicking "Launch Campaign".