Retargeting is a form of marketing which allows you to display Ads to those visitors who left your website, so you can attract them back and convert them.
By building a Retargeting List or “audience” of users who have visited your assets, you can create powerful customized campaigns, tailored to those specific users, and which will only be seen by these users.
Primary Advantages of Retargeting
Brand Recognition:
Users who recognize your brand will now see your advertisements displayed across thousands of websites, creating the impression of a large-scale advertising campaign, but for a fraction of the budget
Cost Effectiveness:
The highly targeted nature of Retargeting requires you to pay higher-than-normal CPM prices compared to broadly targeted campaigns. However, due to the relatively limited size of audiences, overall costs are generally lower, while campaign performance is typically higher.