Campaign Creation is where you begin to actually configure your campaign. To begin the campaign creation process, just click the “+ Create New Campaign” button in the menu of the interface. No matter which type of campaign you are running, there are some basics options that apply to all.
Campaign Name :
To make it easy to find your campaign later, you should give it a descriptive name. For example, a Retargeting Campaign for ABC Plumbing might be called “ABC Plumbing – Retargeting”.
Frequency Cap :
Specify how many times you’d like each user to see your ads.
Location :
By default, campaigns target the entire United States. However, you may specify specific locations to run your campaign. Location can be selected at the country, region (state/province), and city level. Multiple locations can be targeted simultaneously.
Max CPM Bid :
Specify the default amount to bid for ad impressions in cost per thousand (CPM). As your campaign runs, you can override this amount.
Budget :
You can specify how much you would like your campaign to spend per day or all time total spending. The minimum budget amount is $50.00.
* Note: Creatives and Destination URL's are first loaded via Creative List. Once creative is loaded can be selected in the campaign.
Click Here to learn more of Creative List.