To create an audience list follow the following steps:
a. From the left hand menu, open “Audience Lists”.
b. Create a new audience list by clicking on “New Audience” in the top-right corner and give it a name.
c. Click on "Get Tag" a popup will appear.
d. Click over the box to copy the 'audience tag' into your clipboard
e. Paste the audience tag into the HTML of the webpage from where you want to capture users.
Paste the tag before the </body> tag.
* Each Audience list are defined by different code/Pixel.