What is Optimization?
With all the websites, consumers and advertisers on the net, how can you be sure your ad will be delivered where it should? An optimization engine does it for you.
An optimization engine considers several factors before placing your ad:
- Your marketing goals. Are you looking for site traffic? Ad impressions? A certain type of website for your ads? The optimization engine considers it all.
- The consumer’s observed response. The optimization engine will try to replicate situations in which users tend to click on your ad.
- Previous patterns. Some optimization engines take into account how campaigns have performed on its network in the past, and use this information to your advantage.
- Your bid. A higher bid gives you access to more inventory, whereas a lower bid may limit your available placements.
- Site visitors. The optimization engine can make decisions based on who is visiting a site at that very moment.
Introducing - RetargetingBase.com’s optimization engine
- Retargeting Base is a proprietary technology that schedules and delivers display advertising campaigns. We serves millions of impressions every day across more than 100 Ad-Exchanges.
- Retargeting Base algorithm considers multiple factors – such as real-time performance data, advertiser budget, available inventory, geography, user behavior and others – to optimize ad placements for the best possible performance.
Next Lesson: Campaign improvement